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Mr Dave Yiu Owner of Friendly Waters

Interviewer
Name: Gan Eng Hui Eddie
Interviewee
Name: Mr Dave Yiu
Company Address 20 Upper Circular Road #B1-48 The Riverwalk Singapore 058416
Email rfwss@cyberway.com.sg
Date of Interview 27 Dec 2002,3.00pm - 4.30pm

He loves the sea. He followed his heart. Meet Dave Yiu, one of Singapore's very own self-made entrepreneurs. His business is scuba diving, the sport once considered by many to be hazardous and something only the brave hearts will try. Today, although the sport has become more popular in Singapore, diving is still very much a niche market. This is his story.

The banking and finance graduate has not looked back since his teenage days of peddling Christmas cards. He knew he wanted to be his own boss when he was just a kid. He spared no effort in pursuing his dreams. He worked hard to overcome challenges, from the lack of financing to coping with the monsoon seasons to the horror of watching his own dive boat sank. There were a few times when he almost gave up, but he persevered. Today, he welcomes new challenges and is always on the lookout for something new to learn and do.

His dive shop, Friendly Waters, and his café, Café Narcosis, are situated in The Riverwalk which is between Boat Quay and Clark Quay. It is just besides the Singapore River, a perfect place for a dive shop. With the Clark Quay MRT opening later this year, the location promises to be one with ample potential. Dave's mentor is his father. Although the senior Mr Yiu has never been in business himself, his hard work and dedication to be the best that he can be in his job is a great source of motivation to Dave. Dave fondly recollects the late nights that his father kept. Today, it is common to see Dave work 18 hours a day.

Currently, Dave owns a resort on Pulau Aur and a few diving boats. He just started a café, a place for divers to dine and wine and keep in touch with diving. A diving package with Friendly Waters includes theory, pool training, coach and ferry transport to and fro the Pulau Aur resort, meals, accommodation and the open water diving training which upon completed, certifies you to be the next new member of the sea.

His values in doing business are customer satisfaction and staff welfare. He always strives to give his customers value for their money. He believes that a satisfied customer is one to keep for life and that every delighted customer will spread positive word of mouth to bring in even more business. He treat his staff like family and their opinions are always sought and valued.

The Spirit of Enterprise is a very heavy term to digest. What does it actually mean to Dave? Well, a few things. Belief. Courage. Hard work. Perseverance. To budding entrepreneurs out there, listen to your heart.

Interview With Mr Dave Yiu

Thanks for agreeing to this interview. I have a few questions to ask you. Friendly Waters. How shall I describe your business? What line of business are you in?
Basically, we are a recreational diving/training facility. We have just branched out into the F and B industry and come out with a café. But everything still revolves around the diving circle. The café is named after a diving term: narcosis. It is meant as a place for our divers to come to, a place for them to belong to and a place to hang out, a place to identify and meet other divers.

What business was your father in?
My father was never in business. He was an employee with SPH. He has always been in circulation. He has been with a few big companies like Newsweek. He's retired now.

Did you ever consider following his footsteps, doing what he is doing?
Not really, I always wanted to venture out on my own because I always have my own style of doing things and I always wanted the challenge of setting and venturing out on my own, even in Singapore.

Do you have children?
No, I'm not married.

Has your business always been located here?
No, we just moved downstairs from the first floor in this Riverwalk building. We started in the earlier years using a relative's office. We finally got a small place in Balestier. When things got a little bit better, we could afford to move into a proper office with a classroom and a showroom. That was in Peninsula. We were there for about 4 years before we finally move into a bigger premise located here in this Riverwalk building. And when I have this idea about a café for the divers, we were offered by the landlords here this restaurant area that was given up by a Thai restaurant that wasn't doing too well. We came down here. This was only 3 months ago. Things got started here. Eventually about a month ago, we started this café.

Why did you choose this location? The current location.
I did not choose it. It kind of fell into our lap. The place seemed to me at that point of time to be one with potential especially with the MRT coming up and the rental was reasonable, something that we could afford. At the same time, it was very centralized for our divers to come and visit us which made it easier for us and them because we hold classes and they have to rush from work and a lot of people work in the CBD area. So when this building has offers for tenants, I received a brochure by chance in my mail in my previous office which is just down the road. We called up and made an appointment to view the place. There were a lot of vacant units here. There still is. This building hasn't really taken off yet. It's between Boat Quay and Clarke Quay. It's like no man's land here. In fact, I think we are one of the tenants that bring in more crowds than anyone else here.

What is special about the location?
As I said, it is pretty accessible. We got MRT here, especially the one coming up next year. We are hoping that will improve the crowd, especially for the café. It's convenient. It got a nice touch to it. It's by the river which is connected to the sea. We do a lot of work in the Singapore River since we are also involved in the Singapore Duck Race.

Did you have to get a license to do business here?
Yes, definitely. Just like any business in Singapore, you need to register your company and get your paperwork done which we have been over the past decade. That's how long the company has been around.

How does the government categorize your business?
In the eyes of the government, we are a very small business. Diving is still not a very big industry here. It has picked up but it is still a niche market.

How does the government categorize it? Is it like recreation?
We fall under a lifestyle company. We do diver training, diving trips. We specialize in recreational diving activities, from retail to servicing to actual training and actual dive trips.

How easy was it to get this license?
Licensing in Singapore to set up a company is very easy. To keep it afloat and to do well is the challenge. Anybody in Singapore who wants to set up a company should not have much difficulty. It's just going to the ROC and paying. Again, it depends on what category of company, whether is it a partnership, which is what we are, or private limited or corporation. It has been quite easy for us to set this up from the start.

Did you need something separate from the government to be at this location?
No, not at all. We are just like any other company. It's not a business whereby it's hazardous to the environment or in industrial estate where you have metal works. We are not. We are a showroom and a diver training facility. We can even incorporate our diver training facility with our café.

How long do you think you will stay here?
Since we have just moved down here, I see us staying here for a reasonable period of time between 3 to 5 years. Unless something else better pops up, I think we are quite comfortable. The hassle of moving is also another deterrent for us to keep on moving and also being in a very specialized recreational sport, we don't rely so much on walk-ins. And once you have your roots here, divers identify you and they know that you are here and they keep coming back here so every time you move, you will lose touch. As far as possible, we will like to stay where we are.

Do you have any partners?
No, I am on my own and I don't see myself going into any partnership for the simple reason that two minds never think alike and wanting to do things my way, of course always being teachable still, I have always ventured on my own.

Tell me some stories that give me an idea of the hardships in starting a business from scratch.
That is a very long story. In the early years, it was not easy because diving back then was termed as a very hazardous sport as early as 10 years ago. It wasn't something that anybody would wake up one day and decide they want to do. A lot of people that took up diving back then needed a lot of convincing from their friends and you need to do a lot of selling, marketing. We went through a lot in the sense that I wanted to be a little bit different from the rest. We wanted a place of our own. We started off running all our trips to Malaysia. We build a small resort on Pulau Aur and back then, financing was hard to get unlike these days where you have a lot of assistance from the government with SME loans. A lot of encouragement from the government to venture on your own. In the early days, it was difficult especially for a brand new company to be set up and no collateral to get a loan to try to make it big. It was very tough. We faced a lot of problems particularly because our diving activities were seasonal. You can't really scuba dive in Singapore. The best place is in Malaysia. That's where we have part of our roots and come monsoon times, we suffered very heavy blows financially to keep the company afloat with our overheads. To be bigger and to provide better services, we had to invest a lot in the company. In the early years, we worked very hard and we threw in everything that came into the company. We threw it back into the company to expand it, to make it grow. Just like other business which deal in recreational sports, you needed equipment and these equipment don't come cheap. We have to build up from scratch, the tanks, the compressors, the boats which we own quite a fleet today. Learning things the hard way. There were seasons when ends almost did not meet. That's the biggest challenge, making ends meet financially during the monsoon seasons. Those were the tough days.

So these are some of the things you have had to overcome to succeed?
Yes. This is actually the main thing. The diving season lasts for only 9 out of 12 months. For 3 months, we sit down doing nothing. Planning, maintaining, just trying to survive. That is also another reason why I came up with this café. The café will be an ongoing thing and during the 3 months in the past, we used to lose touch with our divers. This café came about so that we can have a place for the divers to come, not to dive, but to spend some time here, maybe have a couple of drinks, a meal and basically be in touch with divers and diving activities. Just talk diving, watch diving videos, that type of things. And that would have helped us to keep afloat, especially now when the company has grown so big and our overheads have come up quite substantially. In the early years, we didn't have this and it was quite a task to keep things afloat. Even after a few years of profits, we were in no financial standing to get any low season loans to keep the company going. We have to innovate. We have to think of what we wanted to do. We have to come up with other activities, with sales, with local dives, something interesting to be different from the rest of the dive shops in Singapore back then. In order to survive these monsoon seasons, you have to be different from the rest. You have to be innovative. You have to come up with good and new ideas. Every year you have to come up with something different.

Tell some stories of your best day in business.
The best days in business were during the high season. We branched out quite a lot. We have reached the regional market. We have secured quite a few overseas schools to come here and do their diver training. We have clinched quite a few big corporate companies like the universities in Singapore, a few banks in Singapore. The good days were when the economy was a little bit stronger and people have the spending power to consider picking up diving. Once you have money in your bank account, once you have money in your pocket, you tend to want to spend. You tend to want to buy toys. People will upgrade their computer systems. They go into all these high-tech toys. Same thing. People will consider picking up something like skydiving or scuba diving. The good days were when people kept coming. By providing them good services, one person will bring more people to you. The basic principle of business: you give good services, you get a Christmas tree of people coming down. And the Christmas tree just multiplies again and again. During the season, we have so much training. All our staffs were so worn-out physically because it is so physical. There are no short cuts because of the safety aspect of scuba diving involved. We pretty much have good days. The response for scuba diving picked up so much. One of the biggest deals we clinched was with one of the lifestyle condominium in Punggol when the project was worth quite a bit of money. They launched the condo. Every condo that was sold entitled the household to send their family members or nominate any of their relatives to do a sea sports program with us. This was under Pidemco Land which was semi-government. Money came in very fast because this was sure business for us. That was one of the best seasons we have.

What about your worst day.
The worst days were quite some years ago when we have some problems with boats. We have this big project to rebound the boats because the boats we bought over in Malaysia were actually fishing boats. We have one of the first few proper dive boats around. I have to travel around the region to look at designs and from my diving experience over the years, we didn't quite design it properly and sad to say, that boat sank. Fortunately there was nobody on board except our crew. That took the company down a bit, a few rungs down the ladder we were climbing. That costs us a fortune in terms of our reputation because once we had some small mishaps, although nobody was injured at all because we did not have any divers onboard, but that cost us quite a lot of money to recover the boat, not to mention the cost of refurbishing it. That was the maiden voyage, actually a trial run to the island. And it actually sank. Weeks were spent locating it because it sank in the night and we were fortunate it sank near an island. That was a big shock to me. At that point of time, I was on the island when the phone call came 12 hours after it sank. We were already making plans to look for the boat. It was very normal for boats to go missing during the early days when you have a lot of Kalimantan haze, the fog and navigating to the island wasn't easy especially we always travel at night and that being a maiden voyage, it really got me worried. We spent a couple of weeks looking for our sunken boat and a lot of money went out. That was near the start of the season. That was a trial run. We were short of 1 boat. We spent so much money to do the boat and it sank. The season was starting. We were stuck without a proper boat. That cost us a fortune. That really cost us a lot of money. We picked up the pieces. We managed to get everything going in about 2, 3 months. We rushed everything. But we were very careful not to make the same mistake again. Instead of leaving it to the locals to design and calculate the designs of the boat which you needed basic marine engineering, I have to talk to friends and come up with drawings. Things back then were done the "kampong" way. You saw a picture on the magazine. You want your boat to look like that. You give it to a carpenter and he will just do it. He did not have any marine engineering experience. That was one of the reasons why the boat went down. We were very fortunate there was nobody onboard, no injuries although the boat went down. No accidents involving any person except our crew whom were all swimmers because they are all sea-going people. They managed to swim to a nearby island within the hour although it was in the middle of the night but all our safety equipment was onboard and it was made good use of. That was one of the worst times I can remember. Word went around the diving industry that one of our dive boats sank. Some people even said that some divers drowned. It took us quite a while to regain the confidence of the divers, the consumers' confidence again. But ever since then, it has taken off very well. We don't have that kind of problems anymore. It's all a learning experience. I basically learnt the hard way. Ever since, we have insisted on safety first and ensuring that these kind of things don't happen again. I think everybody is entitled to a second chance and we took our second chance. Ensuring that it doesn't happen again is our priority now especially now when the company is big and we got a very strong reputation as one of the leaders in the diving industry here in Singapore. We cannot afford that. To ensure these things, it cost more money. But I think it is all worthwhile. In the diving industry, you are talking about lives involved so whenever we expand, whenever we build anything, whenever we do anything, safety is one of the main considerations.

Have you ever feel like giving up before?
Yes. In the early years when we just took off, I was very fresh in knowing how to market this, especially with the diving scene not being very popular back then. During the monsoons, we were scraping the bottom of the pot to survive. There were days when I found it difficult to meet 2 meals a day. That was the time when it crossed my mind to just give up and go and get a job. Go back to what I studied which was Banking and Finance. Back then, B and F was actually picking up. I remembered the early days when the financial sector was doing quite well. I had a good mind to give up and get a 9 to 5 job, to follow my father's footsteps.

Did you have the capital to start the business or did you borrow it from someone to get started?
The biggest capital I needed was 4 years into the business when I decided that I wanted to build a resort because the conditions in the villages were starting to become unbearable according to Singaporeans' standards. I won't say they are spoilt but the basic necessities were not available back then especially sanitation and all that. But the island was so beautiful that people kept coming back. Some people enjoyed it but some people got culture shock. They arrived at the island and they don't have proper shower facilities. You have to shower from a well, that kind of thing. Some people found it a novelty but some people didn't. So I started to plan to build our own resort. Not knowing how to do financial planning back then, we ran aground financially and I had to reveal to my father that I had actually built this resort in this faraway island. It was a big shock. My mum has always been a voice of caution. My father was actually very excited that one of the family members was actually going into a business venture. I actually ran aground financially and that was a time when I really wanted to give up.

Who competes with you?
These days, the diving industry is very competitive. There are dive centres popping out. Every year, you get about half to a dozen of new diving schools being set up. People get into the swing of things and they start to feel that it is easy but yes, it is easy to set up a diving company, but it's not easy to run a proper dive operation. It's easy to just register a company with your diving instructor's license, say you have a diving shop. You register under one of those secretarial services. You have an office. You have a small table to use. You can train 3 to 4 divers. But then when it comes to the monsoon, a lot of these dive shops suffered. I won't say they are big competitors but a price war starts. When prices get slashed, corners get cut. I think our biggest competitors are not the established dive centres because they know what the whole business is about. They know they need to run a proper diver/training facility and in doing so, you will incur overheads. Our biggest competitors so to speak will be the part-time instructors in Singapore who actually have a job. They gave up their job because they are sick of the routine and they try to venture on their own. They find that they can't and they try to cut back on course fees. Standards get compromised. It affects the industry as a whole because they not only competes with us in pricing but whenever they don't do something correctly, when a mishap happens, when a diver gets an injury and this gets splashed over the newspapers, this is not just competition for us but it cuts back on the pie. The cake gets smaller because people cut back and people start to see diving as a hazardous sport. That creates a lot of competition for us because the cake gets smaller.

Have you ever thought of going in business with them to make a bigger business?
Yes. In fact, since we are quite a big company now with our own resort, with our own café, with our own fleet of boats which is all fully owned by our company, we actually network with a few smaller but reliable centres to give them facility support so that they don't have to go through what we went through, like using the villages and all that, to use those boats that are not properly equipped with safety features, with proper diving equipment onboard so to speak. We actually do network. We have a few selected dive shops we network with and they co-sell or rather they take a package from us. They buy our space on our resort, on our boats. Instead of making their arrangements with villagers and staying in those huts that we used to go to, they prefer to provide better facilities, better services. They don't have the headache of trying to coordinate the trip, the logistics of the trip. They leave it to us since we have the full infrastructure from our transport to our boats to our coach and our resort and pool training facility. Even smaller companies but reliable instructors will use our classroom sessions and all that. But of course, sometimes people feel threatened because we are very big with our own fund. They still prefer to venture on their own. But we do network with selected few dive shops.

Did you start as a businessman as a child selling things to your friends and family?
Well, in the early days when I was in school. How appropriate since it is Christmas now, I did go out and sell Christmas cards. I did go out. I was once a waiter in York Hotel which was many years ago. I didn't quite like working for people. In fact when I was doing my banking course, when I was posted to a bank which I won't mention, the internship program was supposed to expose us to the banking system but we ended up photocopying. When I was told to do that in a bank, I decided this was not my cup of tea. When we want to do something, we want to do it the proper way, not to be just accommodated. I went to the bank and every morning we were told to keep this timing but we were drawing lines, sealing envelopes, mailing letters, making coffee. I needed to move on, I needed to learn. When I do something, I need to learn. When I stagnate, I want to move on to something else. That's also another reason why the café started up. I want to branch out into the Food and Beverage industry because we pretty much done a lot in the diving industry and almost whatever we need to learn, we have actually tried like running our own boats, running our own resort, running our own staff crew in Malaysia and running our very own live-aboard in Singapore, our own pool training facility. The challenge has already been tried out. I won't say it has been met but we have done it. We have succeeded pretty much. I want to try new things.

When did you decide that you would strike out on your own instead of working for someone else?
I started off when I was in my late teenage days. I had odd jobs during the vacations. I helped my uncle do some stuff. I was a waiter and all that. I was a person that couldn't be told " do it like that because I am your boss". I needed a reason. If I have a better way of doing it, I want to bring it up. If it makes sense, I couldn't accept a no. That was a main reason why I wanted to venture on my own because I prefer to reason things out and come up with the best solution instead of having to swallow something because my boss said so especially if it doesn't make sense. I couldn't accept that so I told myself I have to venture on my own. Up to today, I still listen to my staff when I am about to go into something significant, to bring the company to new heights. I always open up for meetings. We lay our cards on the table and I always take the opinion of my staff.

When you started, what did your family think?
My mum thought I was crazy. I was still a teenager back then. I was into my late teens. My dad was very excited. As I mentioned earlier, I would have been the first one in my family to ever venture out and try to do business on my own instead of getting a 9 to 5 job and maybe become a business planner or a 9 to 5 banker. My friends thought it was exciting because back then, my friends were teenagers also just like me. Everybody got into the excitement of things. What lurk behind it a couple of months after the idea took off remain to be seen. My siblings were supportive. Everybody have ideas. You could do this. You could do that. We could help you with this. I am glad my father gave me that support although mothers being mothers, my mother is a housewife, up to today, she still is the voice of concern in anything I do, any new venture that I take on. Mothers being mothers, they are always overwhelming in their prudence.

Are there any points in your business life that you experienced something so significant e.g. war, racial riot, economic crisis, new competition, shift in market behavior and trends that affect or influence your life and business that make you change the way you do business and thinking?
There was that time when the boat sank. Before that, we were only renting boats and all these fishing trawlers, they don't have much. I was so busy trying to get business that we didn't realize that after you got the business, you got to maintain it in all aspects. One of the biggest aspects in maintaining a diving business is to ensure that your divers are safe. After we had that incident, up to today, we have a whole fleet of boats in Malaysia and Singapore. After that incident and the many other diving accidents that you read about in the newspapers, everything that we did, there is always this big question mark "is it safe?" Have we done enough in terms of safety? Because we cannot afford an accident. We still have people slipping and falling, the usual stuff. They walked on the beach. They get cut. But these things are not something you can plan for and avoid. But whenever we can, for example, when we bought our latest boat to add onto our fleet. This live-aboard which was a boat that you stay onboard instead of just a day boat which we had in Mersing. We spent a fortune on safety equipment onboard, life rafts, signaling devices and back up, communication systems, flares and fire extinguishing systems onboard. Every little thing that you really had to watch. Before that when we were renting boats, we didn't even know what was in the boat. After that incident, I personally took it upon myself to ensure that we knew what was happening. We have all the safety features that were necessary and beyond, in case an accident happens. We even gone to the extent of building a rescue team in case an accident happens. We have a standard practice now. We have a system whereby we follow from point A to B what has to be done and all that. A lot of dive shops out there don't have these plans. If you rely on the locals, a lot of these people are fishermen and they will have no idea how, what and who. This has been proven before. Medically training your staff and keeping them current with their medical skills and all that are also very important.

What are your values in doing business?
Basically, I think the values we have here are to have a good record, to give good services and to give our customers value for their money. We can charge quite a lot more than what most dive shops are charging because of our facilities and the many years that we pump in money into the business instead of cashing out after the first year. Every single cent that we made over the past decade has gone into the company to expand it, to make it a better a place. The value that I hold in doing this business is customer satisfaction and staff welfare. We have quite a big staff team, some part-time, especially the café since it is a new venture. I always like to look after our staff to ensure that they are well taken care of, whether they are full-time or part-time, in big or small ways, to make them feel a part of the company and to always have a family kind of atmosphere. I don't really want a company where we have so many channels to go through when you need to express a problem. My staff can always walk up to me and I want it to be always a family kind of atmosphere. Lot of trust, lot of hard work, lot of sense of belonging.

What would happen if you got sick, who would run your business?
I have to work even when I am sick unless I am critically ill. Back in the early days, I would have been in trouble but now, I have very much relied on my staff. Over the years, I have learnt to delegate my work. There is no way I can manage things alone here, not on this scale. I trust that even when I become ill enough to have to take a few days break, my staff will be able to handle it. I can still be on the phone with them. I believe that things will still run on smoothly.

What qualities that you have do you think differentiates you from someone who works for others?
It's very hard to say. My friends say I am a workaholic. I worked 18 hours a day. Especially now with the café, I am here till really strange hours. But then again, I don't think that is a very different quality that I have. A lot of Singaporeans who are holding 9 to 5 jobs are working so hard. I think it's because of the economy. I think one different quality that I have is the guts to venture out. I have seen my financial books at certain stages of this company and it was scary. Our overheads compared to what we were taking in during the monsoon. We still managed. By hook or by crook, we still managed. I think one of my qualities is the courage to venture, to accept challenges, to go and look for challenges and learn how to overcome these challenges and as best as you can, succeed. Some people will call it survive. There are people out there. Those who end up working, unless they are making a big salary, is more on a prudent decision than anything else, especially now with this economy being so dodgy, with the war that can potentially break out anytime. People are just hanging on to their jobs, hoping that they will still continue to have their jobs 6 months from now. For me, I am still looking at things that I can do. I hope something else will come up after this café takes off. If it does, it does. If it doesn't, then we will just think of how we can even better what we have going.

What would you advise young people to do today in starting a business?
I would advise people to have a lot of common sense. The strongest advice is to work hard, work smart. A lot of people work hard but they don't work smart. And be teachable. Not that I am very old, the younger generation, 1 or 2 generation after mine, I think they are a little bit spoilt. Everybody wants to say something. Nobody wants to listen. I have my days of learning the hard way, always wanting to say my share, say my piece, but I found that over the years if you listen more, even if it doesn't help you, at least you know that you didn't miss out on anything because you pretty much listen to everything that came your way. If they work hard, they listen, and with the help of the government these days, you shouldn't have much problems. Knowing your limits is also another thing which is one of my flaws. I tend to expand the company a little bit too much sometimes and we find ourselves stretching the dollar and our resources and even ourselves in terms of energy because it is very physical thing, this diving.

Do you have any role model and mentor?
Ironically, my father has been a role model to me. Although he has never worked out, again because he was just being prudent. We come from a family of 4. We always have very comfortable lives. He always provided very well. My role model has been my father because he was a workaholic although he was just drawing a salary but he was so committed to his work. He will wake up at 2 in the morning, turn on the light and I remember when I was in school, I will just wake up in the middle of the night realizing there is a light on and I will just ask him why. He said he needed to do something. He will be writing something then faxing it. His life basically revolved around his work. He was so dedicated to his job. I was very proud of him. He made a big name for himself in the circulation world. In fact when "Today" was launched, they needed a consultant and they called him out of retirement, gave him a nice honorarium to come back and work. He pretty much helped them to set things up. He made a big name for himself. He was one of the best there was in what he did. That was what I wanted to do. That was what I wanted to be. He worked really hard.

What do you do about retirement funds? You just save on your own or you have other investments?
As I said, we pretty much thrown in everything. Right now the company is quite asset-rich in terms of equipment. It cost so much money. It cost so much money to assure that your operations run well. You need your own boat. You cannot rely on external companies or parties. Not in Malaysia because their sense of responsibility in running boats is not there. In terms of retirement funds, I think by the time I retire, hopefully, I will have a significant fund that I can lay back on. If not, I just retire and sell off the whole business and relax in Singapore and watch the future generation grow up. Or maybe continue the business. Let people run it.

If you are chosen as one of the 38 winners, will you come to the ceremony to be honored?
Most definitely. It will be recognition of our efforts and all our hard work in trying to make a difference in this small niche market, the diving industry. I will be honored and I will definitely make it a point.

Will you be comfortable with the press and TV asking you questions?
Yes, I have been interviewed many times by the press, by the radio, by the media. I have given talks on scuba diving, safety and every time an accident happens, reporters want to interview us and find out what our views are. We seldom like to comment because until we get to the bottom of the story, it will be very unfair to comment. I am quite comfortable with crowds.

You won't have any objection to this interview being posted on the website or published in the newspaper prior to being chosen?
No.

If part of the Spirit of Enterprise is a scholarship given in your name directed to any school you would like to give it to: any idea which school will that be?
I don't really know which school but I think the category of school I will go for is the neighborhood school. Neighborhood schools are a little bit smaller, a little bit unseen instead of those SAP schools where you have all those potential politicians, lawyers, doctors and all that. I believe in giving these chaps a chance, these sons of laymen or white-collared workers. Giving them a chance because I think a lot of children these days are not given a chance. There are so many chances out there but at the same time, there are so many children out there.

Who do you admire in business? You said your father, but anybody else?
In the business world, I have so many names. In fact, I have come across a lot of people, a lot of these multi-millionaires and few of the richest people in Singapore. I have rubbed shoulders with them before, come across them before because most of them have boats, luxury yachts and they dive. I will think Goh Cheng Liang will be one person I pretty much admired. Not a very high-profile person but I watch his business around the region. He is pretty much doing the right thing. He knows how to enjoy life. He got a fantastic yacht. I have been onboard his boat. I don't know if he knows that but I have been onboard his boat before to look at the diving system. We sold them a couple of things and I have to go and look at how we are going to fix it up. He is one person which has always been at the back of my mind whenever I think of success. He's always been there. Goh Cheng Liang.

Do you have a suggestion for someone else we ought to interview?
I got quite a few chaps who I think are potentials to this award. This is quite a surprise to me that I have been nominated actually. I think if I am asked to nominate anybody for this award, it's a tough choice. Couple of my friends have ventured out on their own. Some of them are doing pretty well. Some of them are still struggling. I don't know. It's a tough choice. I have to think about this one and get back to you.

Before I go, any other story you want to tell me to wrap this thing up?
My life story is so long. A couple of these tapes won't be enough. I think in light of this entrepreneur spirit, when you called me up, I have all the café and all the festivities and I didn't have time to sit down and think about how I started in the beginning right up to now. Since you called me, I have lots of time when I have hours to myself even at home watching my fish tanks, doing house chores. I gone back to the days I started as a kid, fishing out at sea, spending my whole holidays out at sea which incidentally is how I came about doing this because of my love for the sea and the days I gone out fishing and the many close calls I had with life and death, with boats, ships and motors. Story wise, I told you a lot but it goes back a long way. I started going out to sea at the age of 8. I pretty much live an adventurous life.

Thank you very much. When the interview is written I will show you a copy for accuracy before we post in on the Community Net site.

Thanks a lot!

Student Interviewer's Personal Comment

 

 

 

 

 

 

 

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